Simplifying complexity. Creating customer value. Driving growth.

Rohini Perhar

I’m a customer-obsessed, strategic, results-driven product leader with 10+ years of experience in digital commerce and healthcare. I use Agile frameworks, voice-of-the-customer insights, and data analytics to improve customer experiences and business outcomes.

The through line in my career is making complex e-commerce journeys easier for customers, from discovery through checkout and fulfillment, while supporting business goals.

Tairak360: Believe. Plan. Swim. Improve.

Tairak360 is a personalized swim planning and progress tracking app that helps swimmers plan workouts using their past sessions, pace, recovery, and nutrition, then track their progress and improve over time.

www.tairak360.com

Where I worked

... and what I built

Product Manager

CVS Health; 2023–Present

Lower the cost of care and improve the health.

  • Developed strategic business cases and owned the delivery of omnichannel product initiatives, increasing order capacity by 25% and reducing cost per order by 20%
  • Conducted Voice of Customer (VoC) research, journey mapping, and applied Jobs-To-Be-Done and analytics insights to identify workflow pain points, resulting in a customer-centric product roadmap
  • Owned epics, features, backlog prioritization, requirements, sprint execution and UAT using JIRA, Confluence, and Rally across decentralized teams
  • Led cross-functional delivery across Product, Engineering, Design, Analytics, and Operations to launch platform enhancements that improved labor throughput by 20%
  • Defined success metrics, monitored post-launch performance, and drove iterative improvements using quantitative and qualitative insights, reducing order processing time by 15%
  • Managed roadmap prioritization and release planning across multiple initiatives balancing business value, technical feasibility, and customer outcomes. Communicated to senior business and technology stakeholders.

Product Manager

MSC Direct; 2020 - 2022

Best Industrial distributor

  • Drove discovery and end-to-end launch for high impact features like Smart Search, resulting in 20% increase in Conversion
  • Reduced developer toil by 10% by working with engineering and design to implement a style guide
  • Collaborated with product leadership to draft OKRs and product roadmaps based on customer feedback and product analytics

Product Manager

Staples Inc.; 2016-2020

Make more happen everyday

  • Mentored junior product managers by providing guidance on product strategy of the digital asset manager initiative and cultivated a strong product and agile culture by leading with empathy, which increased customer retention by 20%.
  • Designed and collaborated with cross-functional teams to implement the Staples Exchange platform to onboard vendors and executed vendor interfaces to monitor inventory levels, which led to a 15% increase in AOV.
  • Drove product-market fit for BOPIS (Buy Online, Pick Up In Store) by conducting pre-launch competitive and market analysis, and post-launch KPI tracking and customer feedback loops—boosting conversion rates by 25%.

Assoc. Product Manager

Staples Inc.; 2012-2016

Make more happen everyday

  • Managed staples print worth 5.4 million which has both retail and online/mobile presence
  • Orchestrated Express feature’s lifecycle from discovery, planning, introduction to post launch, by prioritizing its backlog, which led to 20% increase in AOV
  • Conducted extensive in store customer interviews and extensive UX research to optimize retail’s Solution builder platform which led to increase in foot fall by 30%

Education

Suffolk University Boston logo

Suffolk University

Sawyer Business School

MBA, 2011

Corporate Finance

Bharti Vidya Peeth Deemed University logo

Bharti Vidya Peeth Deemed University

Institute of Management and Entrepreneurship Development (IMED)

MSC, 2006

Computer Science

Let's connect

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